Top Tips of SEO 2015

Top SEO Tips of 2015 By Localseoeasy

1) Use search engine friendly permalinks. Try not to have ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum.

2) Optimize the images, always create alt tags and write description in the alt tag.

3) Use rel=”nofollow” tag on low value links to not pass the page rank juice. For example ‘Read the rest of the entry’, ‘About’, ‘Contact’ etc.

4) Use proper anchor text for interlinks. Don’t use ‘here’, ‘there’ etc for the anchor text (if you can avoid it)

5) Use hyphens (-) between words to improve readability.

6) Do not use underscores (_) in URLs, use hyphens (-) instead.

7) Do not use session id in URLs.

8) Use tag clouds (if it applies).

9) Have a category description paragraph.

10) Let the visitors subscribe to category specific RSS feed. (Use category specific RSS plugin for WordPress)

11) Use internal linking when possible and appropriate.

12) Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain.

13) Research the target audience and aim the site content appropriately.

14) Keep the content up to date. Visitors don’t like outdated content. Updating the content frequently also attracts the Search engines spiders to index the web pages frequently.